Module 1, Topic 1
In Progress

Research Your Market

Conducting thorough market research before launching your business is essential in any industry. Before starting a dog training business, research and identify your potential target market, find out who your competitors are, and get to know your customers better. 

As a business owner you need to identify how you can stand out from the crowd, so you need to research which services are already being offered in your area and what clients are willing to pay for it.

It’s really important to know and understand the demographics of potential customers such as their age, gender and income. Try to conduct research into their buying patterns (how often they use services, how likely they are to repeat business, how much they’re willing to pay, etc.) to help you assess whether there’s enough demand for the type of service you’re hoping to launch. 

You might gather this information virtually through your social media platforms or through internet research, but you can also explore the market in person by speaking to potential customers face to face and asking them about their habits.

Once you’ve established what services are in demand, consider how you can diversify them to stand out from your competitors.