Module 1, Topic 1
In Progress

Understanding your Market

Market research is a vital component of a business plan. It will help you gain a deep understanding of the pet industry, including customer demographics, current trends, and competitive analysis. This information enables you to identify potential opportunities, anticipate challenges, and tailor your offerings to meet the needs of your target market. Having these market insights in your back pocket means you can make informed marketing and pricing decisions that will set your pet business apart from competitors and ahead of them.