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Research is essential for setting the appropriate prices for your services. You need to be conducting a competitor analysis and also researching your customers to make sure your pricing sits within what they’re willing to pay for your services. 

You also need to calculate your outgoings to make sure you are covering them and still making a profit. 

Take a look back at our How to price your services guide as this will provide you with an in depth look at how to work out your prices.