When it comes to dog grooming, many pet parents will prefer to have their dogs groomed professionally, rather than do it themselves. In fact, dog ownership is growing at such a fast rate in the US, that there is a shortage of groomers. This means that, with the right strategy, there will be plenty of demand for your business.
The first task for developing an effective strategy is to complete a competitor analysis. Start by researching the competitors in your area to see what services they currently offer, how much they charge, and what areas they cover.
This will help you spot potential opportunities for your own business, as well as highlighting potential threats from other business owners operating in the same geographic location. Ensure that your research covers the towns and cities nearest to you.
When looking at competitors, carry out a SWOT analysis on their businesses. This means asking yourself what their Strengths and Weaknesses are and then looking at what Opportunities you can see in the market as well as recognizing what Threats they present to your business plans.
You’ll also want to conduct research among the pet parents you intend to offer your services to. Reach out to them on social media, or speak to them in person to find out how much they’re willing to pay for services, how far they’re willing to travel, and what services and quality of care they expect to receive.
This will help you to build an effective and competitive service offering that will appeal to your target market.