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Your business name needs to be unique and memorable to your customers.
For this reason it’s important to do your research.
Start by researching your competitors. You don’t want to accidentally choose the same or a similar name to someone you’re trying to compete against – that would be disastrous!
Seeing what’s already out there will also give you an idea of what you like and what you don’t like as well as making sure you don’t end up choosing a name that is already well known.
It’s also advisable to do some research on business names that might have negative connotations or badly perceived meanings behind them. Accidentally choosing a name that has an ulterior meaning could lead to negative reception and deter potential customers.