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Before you decide on a name,  it’s important to brainstorm your ideas.

Try this exercise: Write down words and phrases that you feel best describe your business, your values, and your mission statement. (Your mission statement, if you haven’t already created one, is a short statement that summarises in simple and concise terms what is your business’s purpose for being.)  

Focus on what sets you apart from your competitors and what you want your customers to feel when they hear your name.