Module 3, Topic 18
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Executive Summary

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The executive summary is where you traditionally ‘sell’ your business by getting straight to the point and promoting the critical information you need to get across to your audience. You’ll touch on many of the key issues later on, so don’t go into great detail – just give the reader an idea of the potential of your business and a taste of what’s to come. Even though the executive summary will sit at the top of your business plan, we recommend completing this as one of your last actions. Complete the rest of your business plan in detail so you have all the important points in place to cover when you’re writing this piece of information. Make sure you write no more than a few paragraphs and use non-technical language so anyone can understand.