Module 3, Topic 24
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Launch Budget

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Place your launch marketing budget in this space. Few businesses make their name purely on word-of-mouth – they need to promote their business to effectively set up their stall in the marketplace. The budget for this should be part of the start-up costs mentioned in the Finance section and reflect the total cost of the launch marketing tactics outlined in your marketing strategy. You can find out more about the different types of marketing you might want to consider in the Marketing section of the Book Your Pet Membership.