Market Size and Outlook

Place all relevant statistics in this section to describe the market. The readers will need to know how large the market is in consumer/business numbers and the potential value of the market derived from spending habits. Once you’ve established the parameters, provide evidence for the changes you think are taking place and the direction you think the market is taking. No market ever stays the same; market influencers (such as the economy and changing demographics) always play a part in market growth and contraction. You need to show you’re analysing the market correctly to recognize the opportunities and threats that could exist.