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A value proposition is a concise statement that shows the benefits that your business is offering to customers who buy into your products and services. To create your value proposition, ask yourself these THREE questions:

  1. What value do you provide to your clients?
  2. What sets you apart from your competitors?
  3. How can you demonstrate the value you provide to your clients?

If you’re going to be offering your services at a higher price you need to think about how you can justify it and how you can show the customer that you’re worth the additional fee.