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Ultimately, the best way to determine your prices is to do your research, understand your costs and value proposition and experiment with various pricing structures to find out what works for you and your business. Don’t be afraid to ask friends, family, and neighbors for feedback on whether they feel the prices you’re planning are good value. Keep adjusting until you find the right fit that suits both your needs as a petpreneur, and the client’s needs.

In the next module we’ll cover how to work out your break even point, which will help you understand more about where your bottom line sits and how to price so you’re making a profit.